Dialogue as a Means of Collective Communication
In the book, readers are introduced to five sections: Section I examines the historical and cultural perspectives of conversation. ...
Lire la suite
Interpretation, Law and the Construction of Meaning
Given the relative indeterminacy of law, it is no surprise that the problem of interpretation has always been one of the ...
Lire la suite
Managing Corporate Brands
Marcos Ormeño introduces both behavioural science theory and decision analysis into corporate brand management using corporate ...
Lire la suite
Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence / Thomas Anning-Dorson
Aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, ...
Lire la suite
Personal Branding in the Knowledge Economy : The Inter-relationship between Corporate and Employee Brands / Wioleta Kucharska
Personal Branding in the Knowledge Economy: The Interrelationship between Corporate and Employee Brands aims to contribute ...
Lire la suite
Public Relations, Branding and Authenticity : Brand Communications in the Digital Age / Sian Rees
Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding ...
Lire la suite
The Routledge Companion to Corporate Branding / Oriol Iglesias, Nicholas Ind, Majken Schultz
The first section is an introductory one, which underscores the evolution of brand management thinking over time, presenting ...
Lire la suite
Visual Communication: Insights and Strategies / Janis Teruggi Page, Margaret Duffy
Teaches visual literacy, theory, scholarly critique, and practical application of visuals in professional communication careers This ...
Lire la suite
